What marketers can learn from two simple words

Woman in a classroom holding a book and smiling
Woman in a classroom holding a book and smiling

In Ireland, parents buy school books for their children every year. This has been the case for decades.

When I was at school I recall queuing alongside my mother with booklist in hand for hours at our local bookstore. It was painful.

The internet changed this.

In 2003, was launched. There were naysayers. One supplier said to the original founder: “Who would ever want to order their schoolbooks online?”

Despite this, the business ploughed ahead and grew from 50 orders during its first trading year in 2003 to 200,000 orders a year today. For eCommerce goliaths 200k orders a year may seem small, but in the domestic schoolbooks market, in a country with a population of 4.8 …


Social unrest is the offspring of prejudice

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In August 1969 a conflict erupted between a community of civilians against the Royal Ulster Constabulary (RUC), a state-backed Police force in Northern Ireland until it was dissolved in 2001. For 3-days, local residents from the Bogside in Derry fought and pushed back RUC forces.

The “Battle of the Bogside” was more than a mere flashpoint in Irish history, it was pivotal. It sparked “Bloody-Sunday”, “Internment”, the “Hunger-Strikers”, and years of pain before eventually paving the way to the “Good-Friday Agreement”, almost three decades later in 1998.

“Bloody Sunday killings increased IRA recruitment, paramilitary violence and led to huge rise in deaths in subsequent years.” …


Lessons from “Leaders Eat Last”

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In 2002, US Air Force pilot Johnny Bravo (his call name) decided to fly beneath cloud-cover to check out what was going on below. He knew his colleagues were moving through hostile territory. Instructing his wingman to stay above for cover he descended through the dense clouds.

Just before he emerged, he heard a call over the radio … “Troops” … “Troops in contact.” The Soldiers on the ground were under enemy fire.

As he cleared cloud cover he was surrounded by mountains, flying no more than 1,000 feet above ground level over Afghanistan. Within seconds he was greeted with tracer fire from all directions. …


A discussion about leadership and power

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There are dozens of definitions on the topic of power. Below are two for you to chew on in the context of human relations:

  1. Weber (1998) — Defined it as an attribute that an individual or a number of individuals posses “to realise their own will in a social action even against the resistance of others who are participating in the action.”
  2. Russel (1938) — Classified power as a type of capital the affords the “ability to produce intended effects.”

From the array of definitions available, power simply exists when Entity A “exerts power over” Entity B, even when Entity A impacts Entity B “in a manner that’s contrary” to Entity B’s best interest (Dahl, 1957). …


Plus 7 core competencies

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Twitter and Facebook banned Donald Trump, the President of the United States, from using their platforms.

This move by social media leaders was quite stunning, yet validated.

Why? … because he can’t be trusted. Trump that is. The most powerful leader in the modern world is no longer trusted by social media gurus … simple!

For anyone in a position of power, to retaliate following an unfavorable democratic outcome by inciting violence is unprecedented ground in the modern world.

The “utterly horrific scenes we all witnessed at Capitol Hill” this week were shocking — Piers Morgan

Trump’s woeful leadership “during the coronavirus pandemic and George Floyd protests was bad enough and laid bare his inherent narcissism, shockingly incompetent crisis management” and pitiful inability to express “empathy or comfort to grieving and suffering Americans” have been “utterly contemptible.” …


Develop your own success-mindset for work and life

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Our mindset has a huge impact on the way we perform at anything in life. Your mental model in a given situation influences whether you embrace or avoid something, quit altogether, lose sight of your goal or simply enjoy the journey of discovery.

“The problem human beings face is not that we aim too high and fail, but that we aim too low and succeed.”

— Michelangelo

This article will discuss 7 mental habits that successful leaders exhibit.

1. Give to Others

Giving should not be mistaken as a weakness. Empathy is a strength. …


Will online retail consume offline? If so, what about fulfilment?

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COVID-19 caused the global pandemic that led to supply chain disruption at a scale never witnessed before. A once in a lifetime event that brought hardship for offline retailers, but a silver lining too as many pivoted, accelerating their eCommerce channel strategy.

Third-party logistics companies are front line workers that stepped up to keep the gears of commerce turning. They are the silent outsourcing partners that help brands, from startups to established players in the online retailing space, to scale and cope during this pandemic.

This article is about the new oil in the decade ahead — order fulfilment.

What is Order fulfilment?

Order fulfilment is the process of receiving and storing inventory to be sold online to consumers or B2B clients, during which orders are processed and delivered to each customer. …


A story about three fundamentals of innovation

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The best approach to a recession is to innovate your way out of it.

“Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.” — Brene Brown

Many companies cut back, slashing costs, curtailing the very essence of creative thought. Free spending, as if there was no recession, is a risk too as you could run out of cash. So focused investment guided by innovative data-led opportunities is the best approach.

A zero-spend strategy gifts your competition an advantage. Market players can steal your customers if they release the next generation of products or services as your business stands still. …


How you too can apply the 5 rules that I learned as a new writer

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Are you writing right now? I hope not, only because you should be reading this article. Or maybe you’re doing both.

Do you agonize about not being able to write? Many authors do, some even record depressive experiences, spun through whining journal entries to express the torment of not being able to assemble a single sentence.

We call this writer's block. A label that writers use when we can't seem to get the words out, let alone string them together in a coherent fashion. …


Paul Myers MBA

Top writer in Business, Leadership, Entrepreneurship, Startups & Innovation. Interested in all things E-commerce —

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