Startup
Week Two — A Beautiful Trot Nears Perfect
An Entrepreneurial Equine Startup storybook
A year ago this project was still a dream after 20-plus years of hard-work. Two weeks ago we turned our first sod, gathering pace ever since.
It’s easier to take the path of least resistance, the one with fewer challenges, but there are some good reasons to sometimes choose the harder path in life. — George Z
This is one such challenge. This article follows on from my previous piece here, a weekly story book that will track a micro-enterprise as it unfolds, written in a punchy quick-read fashion.
Trotting Along Nicely
Week two saw many more sods being turned folks, a few tonnes in fact, each representing “Aspirations of Greatness” coined by Joe Luca.
We are all enamored with goals. Little flags that we shove deeply into the far-off landscape to remind us where we are heading. Then we fight and struggle to get there even when we sometimes forget why we’re doing it. — Joe Luca
